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Group Destination Focus: Morocco

The people, the souks, the food, the rich history, and the desert. Morocco is a country with myriad museums, majestic palaces, culinary delights, and awe-inspiring landscapes. Our goal is to infuse all that is unique about Morocco into all our group itineraries, leaving globetrotters with an intimate understanding of the country’s culture. Stay at variety of traditional guesthouses known as Riads. Explore Morocco’s history while learning about the influence Berbers, French, Spanish, and Roman settlers had on the country. Indulge in mouthwatering Moroccan dishes that will leave you wanting more. Trek natural landscapes from the picturesque sand dunes of Erg Chebbi and Erg Chigaga to villages of the High Atlas Mountains. Ride a camel, camp in the Sahara and wake up to a stunning desert sunrise. There is so much to see and experience in this North African country, but travelling with a well-organised group can help ensure you hit all the highlights and leave with cherished lifelong memories of Morocco.

Main square of Marrakesh


Morocco’s historical sites, medinas and souks, and traditional villages are some of the country’s greatest attractions. There is no better way to delve into the story of Morocco than by spending time exploring the ancient alleyways of Marrakech’s and Fes’s medinas on a guided walking tour. Between dodging donkeys, scooters, and hand-pulled carts, to just experiencing the constant ‘to and fro’ of daily life, all one’s senses come alive. Morocco is also a land of diverse settlements and landscapes that beckon the group traveler. These include the beautiful coastal cities of Casablanca, Agadir, and Tangiers, the villages of the Atlas Mountains, and the desert towns of the Sahara. All are unique with their own stories to tell.

Atlas Mountains


Morocco offers a surprising variety of activities to satisfy any nature and wildlife lover. With a long, stunning coastline, rugged mountain terrain, and a vast, dune-filled desert, visitors can explore Morocco on walking treks, mountain hikes, excursions to waterfalls and gorges, camel and jeep safaris and more. The country is also a dream destination for bird-lovers, boasting a thrilling variety of endemic and migratory species. Morocco’s extreme contrasts in landscape attract an equally fascinating contrast of birds, plants, and butterfly species. All this glorious diversity also makes Morocco a photographer’s dream come true.

Health Spices on sale at the Marrakesh city market


Morocco is a foodie’s delight. Its fine cuisine is as rich and diverse as its civilization with French, Arab, and Sub-Saharan influences. Try tagines filled with dates, apricots, and preserved lemons, all in thick savory sauces, intermingled with subtle flavours of saffron. Flavorful rice dishes, juicy lamb and chicken kabobs, breads galore and a multitude of mezes dishes will also satisfy any appetite. For the culinary group, a home-hosted dinner in an historic Riad is a fantastic experience that not only showcases delicious home cooking, but also offers the chance to meet locals and get a feel for daily life. Other great options are cooking classes with a well-known chefs, plus foodie inspired walking tours, visiting local spice markets, food stalls, and bakeries. Of course, the best part of all is sampling the food at every visit.


A land blessed with both Mediterranean and Atlantic coastlines as well as a beguiling mix of French and Arab cultures, it’s no wonder Morocco has become a favorite destination for wellness seekers. Traditional hammams and health retreats catering to small groups are found throughout the country, allowing wellness seekers to rejuvenate and soothe mind, body, and soul. Marrakech is the premier centre to experience an authentic Hamman treatment complete with steam therapies, body scrubs and massages. If finding one’s inner self is not the group’s interest, a relaxing few days at one of the deluxe coastal beach resorts dotting Morocco’s Atlantic Coast between Casablanca and Agadir will be just the ticket for golfers, beach lovers, and shopaholics.

Click here for our sample itinerary

No group is too big, too small or too unusual for the tour planning experts at Goway GroupsOnly.

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Barbara Norton

Barbara is the Goway GROUPSOnly and Special Events General Manager having worked for the company for over 33 years. In that time, she worked as a tour director, sales representative and Groups Coordinator.

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